Nintendo has managed to survive numerous changes in the video game market over the years, while at the same time changing the industry fundamentally at various points.
The original family Nintendo Entertainment System sparked the market back into life after a major global slump. It sold millions of copies and brought about iconic characters such as Mario and Zelda, as well as timeless classics such as Excitebike.
Then their portable Game Boy added more fuel to the fire when it launched in 1989, which would go on to sell over 100 million units around the world, becoming one of the bestselling consoles of all time.
The arrival of Sony PlayStation and Microsoft’s Xbox changed the landscape a bit, with more mature content and advanced graphics taking the shine from Nintendo. However, this innovative company shot back into the spotlight with the Nintendo Wii, which was a global phenomenon despite losing steam just as quickly.
It must be said, that the Nintendo Switch brought about a console that would truly compete with PlayStation and Xbox in terms of the gaming experience, and has quickly attained cult status in the market.
Unlike the Wii before, here is how Nintendo has put strategies in place to keep the Switch competitive:
The Nintendo Switch is the first, real hybrid console and portability is a major draw card. The Legend of Zelda Breath of the Wild launched alongside the console, and this critically acclaimed title played as well on the move as it did on an HD TV.
Nintendo is known to have produced some strange video games, and although they can go a long way with their iconic characters, the lack of other major releases on the likes of Xbox and PlayStation saw them struggle to remain competitive. This has changed with the Switch, as ports of major titles such as Doom, Rocket League and Wolfenstein 2 have meant that gamers won’t miss out on all major releases.
Vibrant indie market:
There is always something new to play on the Switch. The indie game market has embraced the system, and with these titles being perfect for on-the-go gaming, it seems like the ideal platform for the best indie games.
Nintendo is not simply relying on nostalgia to sell games this time around. Their new titles featuring old characters have enjoyed positive reviews. Super Mario Odyssey and Breath of the Wild are two excellent examples, while Splatoon 2 and Mario Kart offer solid online gaming options to those who want a more competitive gaming experience.
Despite the success of the Nintendo Wii, the company needed to make a dramatic change to seriously compete in the market, instead of relying on gimmicks and quick fixes. The Nintendo Switch, with its solid design and excellent catalogue of games, has certainly been a step in the right direction for Nintendo.
By July this year, the Switch had already sold over 20 million units, while at launch there were not enough consoles to satisfy the needs worldwide.
Based on this, it is fair to say that the Switch has showcased Nintendo’s ability to ride out a storm and constantly come up with new ways to shake up the market as well as remain competitive. And with the blueprint in place, gamers are already excited to see how this console will evolve in years to come.